🌿 ZenAir 2.0 – Naturally Flavored Ingredients

ZenAir 2.0 offers a unique sensory experience: each aroma is crafted without nicotine, without heat, and without combustion. Here's an overview of the eight signature flavors – and what they evoke in terms of active ingredients:


1. Fresh Mint

  • Aromatic base: peppermint and spearmint essential oils, often over 80% in similar natural systems.
  • Supporting note: hints of citrus (lime, lemon) to balance the flavor and add a fresh, light sensation.
  • Expected effect: menthol sensation, intense freshness, revitalized breath.

2. Strawberry

  • Fruity base: natural extracts and/or natural strawberry flavors.
  • Complementary notes: possibly lemon or bergamot essential oils to enhance the juicy, sweet side.
  • Taste effect: sweet, indulgent scent, like freshly picked strawberries.

3. Raspberry

  • Fruity base: natural raspberry aromas/extracts.
  • Aromatic support: lemongrass or citrus zest for a more balanced tangy note.
  • Taste effect: intense, slightly tangy, warm and sweet.

4. Blueberry (Bleuet)

  • Fruity base: blueberry extract/flavor.
  • Enhancer: soft citrus (lemon), sometimes a vegetal touch (davana, cassia).
  • Taste effect: characteristic sweet-bitter roundness of blueberries.

5. Lemon

  • Aromatic base: lemon (and lime) essential oil for freshness and liveliness.
  • Balancing note: oils like davana or bergamot to soften the acidity.
  • Taste effect: tonic, refreshing, sharp on the palate.

6. Coffee

  • Warm base: natural coffee flavors, rich in roasted notes.
  • Balancing: possibly a subtle touch of vanilla or cassia to soften the bitterness.
  • Taste effect: intense, comforting, reminiscent of a bold espresso.

7. Orange

  • Fruity base: orange essential oil, a bright and sweet citrus.
  • Aromatic reinforcement: bergamot, lime to add complexity to the fruity note.
  • Taste effect: zen and vibrant, like a blood orange.

8. Grapefruit

  • Fruity base: pink grapefruit essence, zingy and slightly bitter.
  • Support: lemons or key lime to add a bit more punch.
  • Taste effect: bold, fruity-bitter, revitalizing.

🎯 Overall Aromatic Approach

ZenAir 2.0 is inspired by a method already used by other brands where:

  • 100% natural or naturally derived extracts ensure a pure sensory experience, free from combustion agents or nicotine.

  • Essential oils – fruity, minty, spicy are used to recreate the aromatic signature of each flavor.

  • Each flavor combines top notes (initial impression), heart notes (mid-tasting experience), and base notes (lingering finish), for a rich and balanced aromatic profile.

Back to blog

Découvre en plus sur le ZenAir 2.0